Taiwanese Premium Bubble Tea Gong Cha Comes to London’s Covent Garden this August

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Global bubble tea brand chooses Covent Garden for the first foray into the capital

World-renowned bubble tea experts, Gong cha, are coming to Covent Garden.

The 27-year-old brand, formed in Taiwan, will open the 65sq. metre store on 14th August.

Located at 3 Garrick Street, WC2, the Far Eastern-inspired store will also create jobs in the area.

Gong cha bubble tea is distinctive for its focus on the finest quality ingredients.  The premium end brand is now available in more than 21 countries with a total of over 1,500 stores and a growing brand footprint. Tea masters select only the finest tea leaves and ingredients to provide premium quality drinks.

Over 40 bubble tea variations will be available at the store which will open daily from 11 am each morning until 8 pm.

Milk teas are a classic choice providing a rich and creamy experience, with the Pearl Milk Tea a firm favourite. Tea bases can be selected from the options of black, oolong, green, or earl grey tea. The menu of tea-infused drinks and milk tea options is complemented by smoothies and other refreshing drink options including the firm favourite, “Dirtea”.

Milk teasThe bubbles in bubble teas are chewy pearls of tapioca balls, which bring life to the drinks. Other popular toppings that can be added to the teas are Gong cha’s signature milk foam (a sweet and savoury combination), coconut jelly and pudding.

Bubble teas can be served with selected levels of sweetness.  On ordering, menu options allow customers to choose a percentage of sweetness for their preferred taste-making Gong cha bubble teas personalised to the customer, always with premium quality ingredients.

Justin Liew, Head of Gong cha England, says, “Gong cha has led the way in the premium bubble tea market, and we anticipate high demand in Covent Garden as local workers, shoppers and tourists enjoy our teas.  They are refreshing at any time of the day, so we are offering extended opening hours to offer the opportunity to try tea from morning till night.”

Gong cha has stores in Manchester, Liverpool and Newcastle in England and the Covent Garden store are the fifth to be opened since the company started trading in the country in 2019.

More About Bubble Tea

How is bubble tea made?

Bubble tea is created by shaking a tea base with the various elements (e.g., milk or fruit purees) in a shaker, very much like how you would shake a cocktail. The signature “bubbles” – usually the Pearls, are then added, though there are many other toppings available as well.

What was the first bubble tea?

Originating in Taiwan in the 1980s, the oldest known bubble tea consisted of a mixture of hot Taiwanese black tea, tapioca pearls, condensed milk, and syrup or honey. Many variations followed; the most common are served cold rather than hot.

Where does the name come from?

The origin of the name bubble tea is disputed – some say it refers to the milk froth when the drink is shaken, others have suggested that the pearl toppings make it ‘bubble tea’.

How do you drink bubble tea?

Gong cha uses a machine to seal the top of the cup with a paper seal. This allows the tea to be shaken in the serving cup and makes it spill-free until ready to drink. The paper seal is then pierced with a large straw.

What is the packaging?

Gong cha uses bio-degradable sugar cane straws and paper seals as part of its effort to reduce the amount of plastic being used.

For further information and samples, please contact

Geraldine Vesey

geraldine@veseycommunications.com

07949 146658

or check out https://www.gong-cha.co.uk

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